Get Down the Front at Florence + The Machine’s Leeds Show With first direct

· Andrew Porter-Emery · Culture

Is there an upgrade headed your way?

Florence + The Machine

If you bank with first direct, you'll get award-winning customer service that's available 24/7, every day of the year. Not just that, you'll also get VIP treatment whenever you head to shows at first direct arena. Find out more.

Florence + The Machine are on their way to first direct arena this February – and you might just get bumped up to a premium seat…

Not everyone can afford the very best seats in the house to see their favourite artists when they come to town, and first direct bank want to help. This winter they’re planning on randomly picking out some ticket holders heading to the Florence + The Machine show on Saturday 4th February 2023 and giving them a brilliant – and 100% free – upgrade. They’ll be moving people from the back and taking them way, way closer to the front – and there’s even more sweet stuff in store for those that get selected!

Go from Back2Front and feel the VIP difference

First Direct Arena

© Copyright Leeds-List 2022 by Oliver Dixon Photography

You don’t need to do anything – just turn up as normal for the show and first direct staff will be on hand to randomly select some lucky tier 3 ticket holders from the crowd. Even if your seat is on the very back row, you’ll be whisked to one of the best spots in the whole arena should you get chosen, much closer to your favourite act. And that’s not all, you’ll also get a taste of the VIP treatment that first direct bank customers get all year round. That means being treated to a bunch of complimentary snacks and drinks. It gets no better!

Get close to the front for Florence

Florence + The Machine

Florence + The Machine haven’t graced the stage in Leeds since 2018, so their gig on Saturday 4th February 2023 promises to be an unforgettable classic. You’ll be dancing along to ‘Dog Days Are Over’, shaking your stuff to ‘Shake It Out’ and proving that ‘You’ve Got The Love’ for all their amazing baroque pop hits. Whether you’ve already pounced on a ticket or you’re about to pull the trigger, tier 3 ticket holders will all have a random chance of getting moved to tier 1 on the night – much closer to the stage, the action, Florence AND her famous machine.

Terms & Conditions. Upgrades are random and subject to availability. Ticketholders and their guests will need to comply with the first direct arena’s Children Under 14 Policy which is as follows: 1) As a responsible entertainment venue, the safety and comfort of patrons is paramount. This Duty of Care is particularly relevant when protecting minors under 14 years old; as such our policy is that all children under 14 years old must be accompanied by an adult defined as someone 18+ years of age who will be present for the full duration of the event. 2) For certain shows where the audience is both seated and standing, no one under 14 years old will be permitted AT ALL to stand on the auditorium floor. 3) Parents should always be aware of their general responsibilities regarding their children’s safety in situations where they are outside their direct control, and adhere to legislation detailing these responsibilities. 4) Unless photographic proof of age is supplied, first direct arena staff will make a judgement based on visual appearance prior to entry. 5) We strongly advise that children under the age of 3 should not be admitted to the venue except for particular productions which are age appropriate as advised by our Ticketing Office Staff. first direct is a division of HSBC UK Bank plc, 1 Centenary Square, Birmingham, B1 1HQ. HSBC Group 2023. All Rights Reserved.