This year, Buy Yorkshire will welcome 23 industry-leading speakers to Leeds, as they set out on a mission to inspire…
Buy Yorkshire is the biggest business to business conference in the North and it’s set to return to Leeds from Tuesday 16th to Wednesday 17th May 2017. Across two days, they’ll welcome over 4,000 business delegates through the doors of Royal Armouries, where 185 exhibitors await alongside a packed calendar of inspirational speakers – and it’s the latter that has us really excited. They’ve bagged some really big names, all of whom are committed to growing the regional and national economy by giving back to the business community – so expect inspirational seminars designed to help you drive your business forward.
Ian Massingham, Chief Evangelist at Amazon
Amazon is in itself a massive success story. As an online retailer, it dominates the market, and one of the reasons for that is its ability to change and adapt, embracing new technology to stay ahead of the game. It’s something more businesses need to do – which is why we’ll be in the front row when Ian Massingham takes to the stage to discuss ‘The future of current tech trends and why the cloud is taking over the world’.
He’ll tell you the story of Amazon Web Services. Ten years ago, they offered just two services, now they offer over 90 cloud-based products and they’re used by millions of customers around the world. The growth of AWS is staggering – it generated $2.6 billion in revenue during the first quarter of 2016, which equates to 64% growth year-on-year, and it’s now Amazon’s most profitable business segment. This talk is your chance to find out how it all began, and how they now plan to scale their rate of innovation and launch over 1000 new services and features during 2017.
Sara Riis-Carstensen, Director of Global Brand for LEGO
LEGO is a brand we all know… which is why it’s so surprising that until Sara Riis-Carstensen started in 2010 they had no discernible brand strategy. She had to start from scratch, building the LEGO brand from nothing – and that’s what she’ll be talking about when she comes to Buy Yorkshire this May.
It’s not easy to start with a blank page, and they had more than a few hiccups along the way, but in the end they were saved by the product itself – she took out a box of LEGO and hit on an idea, brick by brick. Now the LEGO brand takes the form of a set of building instructions, just like the products they sell, and it has been named as the most powerful brand in the world, based on Brand Finance’s Brand Strength Index. Find out how she did it, as she opens up on the process that got them to where they are today.
Ajaz Ahmed, Founder of Freeserve
You’ve probably heard the name before. Ajaz Ahmed is one of Yorkshire’s leading entrepreneurs. He was the founder of Freeserve, once the UK’s largest ISP, which was sold by Dixons to France Telecom for £1.6 billion. But he didn’t stop there, he now has a new venture, Legal365.com, he sits on the advisory board at the University of Huddersfield Business School and he travels the country inspiring business leaders with his CUT THE CR*P talk. That’s what he’s bringing to Buy Yorkshire – and we can’t wait.
Inspired by industry bullshit, false experts and the prospect of a retirement filled with regret, CUT THE CR*P is designed to be disruptive, so you’ll be thinking about it long after you leave. Somehow, Ahmed makes business entertaining. Over the course of the talk, he’ll tell you a series of real-life stories – each one holds a lesson, and a hashtag, so expect this to be a social experience, one that could help you think like an entrepreneur, so you can retire without regret.
Buy Yorkshire takes place at Royal Armouries from Tuesday 16th to Wednesday 17th May 2017. Register now for FREE.