The folk behind Vice and Virtue are bringing everyday fine dining to Pudsey by teaming up with renowned chef Jonathan Hawthorne.
Feed is the latest addition to the Vice & Virtue family. It’s a laidback eatery that you can spend all day in and it comes from three of the best chefs in the city. Owners Luke Downing and Laura MacLeod have teamed up with Jonathan Hawthorne, the man behind the XO Supper Club, to make fine-dining an everyday affair – and it’s taken Pudsey by storm.
You probably know Downing. He’s already created three unique dining concepts in Leeds – tasting menus at Vice & Virtue, Mediterranean small plates at Aperitivo and gourmet burgers at Nineteen. Now he’s done something completely different again and it’s a first for West Leeds.
“I wanted to work in the area because I feel like there’s something missing. I visit my brother in Pudsey and we’re at a loose end after a couple of hours. Feed will tick a lot of boxes, hipster coffees, craft ales, some refined food, some fast food. We’ll cater for everyone, and of course we’re considering the increase in vegetarian and veganism. Something I’m passionate about is bringing creative food and drink to the area and working with Jono means we will definitely deliver that. I’m excited to have someone of his calibre on board.”
Hawthorne has worked at some of the best restaurants in the world. From Noma to The Box Tree and The Man Behind the Curtain, he’s no stranger to Michelin stars. He’s also responsible for the XO, an Asian-inspired supper club that serves one-off menus of refined small plates. Now he’s bringing those innovative cooking techniques and unique flavour combinations to Pudsey. The menu blurs the lines between fast food and fine dining, and like all the best restaurants in the Big Apple, it takes inspiration from all over the world.
You can kick off your day with freshly made pastries or go for something more filling like avocado and poached eggs with black sesame and sourdough. Hawthorne’s creative flair peeks through in their lunch offering, which brings together a mix of refined small plates. The menus change almost daily, but you could see crab tartine with bisque butter and soft herb salad alongside the Feed fried chicken which comes with hollandaise, pickles and Sriracha sauce. It’s familiar but creative, with a few surprises along the way – cheeseburger spring rolls, anyone?
In the evening, Hawthorne’s fine dining experience comes to the fore. You can tuck into everything from umami flank steak with pickled kohlrabi and dry roasted nuts to aged pork chop with ‘nduja, iceberg lettuce and burnt apple. Pair yours with one of their unusual sides – even their Brussel sprouts are interesting, they come in garlic and fish sauce with a cracker on the side.
Then there’s The Hangover Cone. This piece of culinary wizardry is an ice cream cone like no other. “It’s controversial,” Downing told us, “It mixes sweet and sour, bitter and salty. It has Walker’s crisps and bacon bits. You will love it or hate it, but either way you’ll definitely want to try it.” But if that sounds too extravagant, pop in on a Sunday when they play it simple with a straightforward Sunday lunch that includes Hawthorne’s trademark Yorkshire puddings and gravy.
As for drinks, coffee fans can try out their speciality turmeric lattes and charcoal brews as well as tonics and juices. If you love beer, you’ll be happy to know they have Brooklyn Summer Ale, London Fields’ Three Weiss Monkeys and Shed Head Pale Ale on draught, alongside a revolving door of guest breweries. And for cocktails, they’ve worked with the mixologists at Vice and Virtue to put together a menu of classic bottle-aged cocktails, like the Negroni, Old Fashioned and Manhattan.
They’ve also got a few tipples that will take you back to your youth, to the first nights out of your life. Expect rotating specials like craft beer turbo shandies, radlers made with Hooch and a snake bite and black, all done with a Feed twist. You can try their craft beer ice cream floats too, with combinations like caramel ice cream and stout. They’ve even got their own take on a Jäger Bomb in the works.
You enjoy all this in a stylish venue inspired by a recent trip Laura and Luke made to New York – expect industrial-esque decor, with its own personality and character. From the neon signs and the pink walls to the exposed brickwork and the wooden furniture, they’ve taken a creative approach that matches the food perfectly.
And if that’s not enough, they’re going to host masterclasses, quizzes and parties over the coming months. It’s creative, it’s refined and it’s accessible – it looks like Feed is the new go-to destination in Pudsey.
Feed, 163 Richardshaw Lane, Pudsey, Leeds, West Yorkshire, LS28 6AA. It’s open from 8am to Midnight every day.