For one day only, you can travel back in time to the swinging 20s and 30s as The M&S Company Archive put on a special event, bringing out previously unseen items from their extensive collections.
If you’ve ever watched Gatsby and dreamed of a glamorous world of flapper dresses, cloche hats and sharp bobs, get yourself down to the M&S Company Archive on Saturday 18th April 2015 as they celebrate the swinging 20s and 30s by dusting off some of the lesser-seen items in their collection.
The M&S Archive has over 70,000 historical pieces in its collection, but they’re not all on display. So this weekend is the perfect excuse to take a look at some of the unseen gems that have passed down through the ages. With everything from fashion to technology, it’ll be an interesting look into a period that represented a time of great change.
“The 1920s and 30s were a time of major transformation which exploded in the dancing and style of the era.” Helen Chatterton, Education and Outreach Officer at the M&S Company Archive told us, “As rapid social change and technological innovation affected the habits, tastes and needs of the population these decades, led by Simon Marks, allowed M&S to change the face of the retailing industry and transition into the company we know today.”
It’s not just a day of history though, as they’ve got a few activities lined up to get you in the swing of things. First off, they’ll have a professional make up artist there on the day, giving the ladies a glamorous glimpse of what they would have looked like in the 20s and 30s. So grab the girls and get yourselves a vintage makeover before the big night on the town, all without paying a penny – it’s free to attend, after all.
And once you’ve got your glam new look sorted (it’s worth wearing a glitzy flapper dress for the event, as they’ll be giving a prize out to the best dressed visitor), you can have a go at the Charleston – a classic jig from way back when and one you might well repeat when you hit the town.
Flappers, Fringes & Golden Sparks takes place at the M&S Company Archive from 11am to 3pm on Saturday 18th April 2015. It’s free to attend.
Feature image courtesy of The Marks & Spencer Company Archive.